Any digital marketing specialist knows that evergreen content is a key to a strong brand image. You can follow the rule of creating content that will bring value to a customer without asking anything in return. It is an excellent way to grow a team of brand evangelists and make your content viral. Researchers from Havas Group have studied 1,500 international brands and 55 different content actions to test 60,000 content combinations. According to the annual research, 84% of people expect brands to provide relevant content that entertains, tells stories, provides solutions and creates experiences and events.
The pace of online world change is fast and getting even faster while content marketing remains the vital part of any successful digital marketing strategy. Content Marketing Institute reports that 70% of B2B marketers plan to create more content in 2017 compared to 2016 thus its impact on the overall brand strategy becomes even more significant. To keep winning in content marketing one definitely, needs to take into account SEO tricks and techniques to make sure the content created is ranked high enough.
There are plenty of differing opinions on the most efficient way to build a promo strategy and which content marketing tools to use to achieve the best results. However, one thing that remains true is that there is no universal formula for the perfect campaign. As such, you must learn a variety of techniques and understand their strengths and weaknesses to design a truly good strategy. The Internet would be your best helper in this as it’s a bottomless fountain of information on all things content marketing.
We’ve done massive amounts of research to bring you the list of top-quality content marketing sites, books, and courses that will help you truly understand the ‘content universe’.
Recent studies indicate that the average Internet user’s attention span grows shorter with only 37 seconds spent on reading a single article (NewsCred Insights). However, content marketing remains the king of digital promotion tools, and according to reports, most businesses are planning to increase their investments into it. The secret of success in this endeavor lies in the development and implementation of an effective content marketing strategy. And Red Bull is a prime example of content marketing inspiration.
After the fall of organic reach, Facebook advertisements have become the best way for brands and companies to reach their target audience on Facebook. You may already know how to make a Facebook ad (if no, here is the link), but do you know how to make people click on it?
It is important to test your ideas and to experiment with different types of ads. In this article, I will list some of the crucial elements to create the best Facebook ads. Keep reading →
Google has long ago turned from just a big player in the fields of IT and big data into an entity that single-handedly changes the rules according to which the entire world operates. Modern life in all its spheres is so dependent on the Internet, and the Internet is so dependent on Google’s search algorithms that every change in them means that millions of SEO specialists, entrepreneurs, copywriters have to change the ways they work, and the ripple goes further, effectively encompassing the entire Earth. In this article, we will enumerate some of these changes that literally shook the world.
Rapid growth of social media ushered a truly golden era for businesses both great and small – especially the latter. If you’re just starting out with the barest minimum of resources, you don’t need to rack your brain about where you’d get money for a massive ad campaign on TV (only to get barely glimpsed in the endless ocean of already existing ads) – social media will do just fine for establishing your brand’s image and a connection with customers. Play your social media cards right, create an image and a story that speaks to your target customer – and people will recognize you among the overwhelming diversity of faceless companies and value their relationship with your business. Here’re four essential steps to initial success in SMM.
They say that keywords aren’t as relevant for ranking today as they used to be. However, ‘they’ say a lot, so these days you must verify your information with extreme care. Especially, when dealing with such important matters as your website’s Google ranking.
What’s the Actual Truth About Keywords?
The truth is that Google’s algorithm has evolved over the last years. Its main purpose is to satisfy people and to do this it has to understand their desires. Have you ever caught yourself thinking ‘Hey, Google knows exactly WHAT I want even if I don’t word it right’? If yes, think back on these occasions and remember how the suggestions offered by the search fit the topic of your inquiry.
It wouldn’t be an exaggeration to say that guest posting is more popular today than ever before. Changes in Google’s search algorithms made it increasingly useless to produce dozens of poorly written guest posts, which means that today it is more about quality and careful choice of partners, which ensures that both target blogs and end users get useful, interesting and relevant content. However, it is not enough to simply write posts for other people’s blogs to get results – you have to follow certain principles and rules. And in this article, we will tell you what these rules are.
Content marketing is a core or at least a very important part of any self-respecting marketer’s arsenal; but although it is impossible to argue against content’s power to attract and keep clients, one cannot but admit that it may be rather difficult to manage. And it is exactly what this article is about – the tools that make this job easier and more effective.