Content is king, we’ve all heard it a hundred times. And it is true – content marketing is an integral part of any modern marketer’s arsenal, and it is unlikely that this situation is going to change anytime soon. However, as it is often the case with everything popular, real content marketing is riddled with dozens of popular myths and misconceptions. In this article, we will discuss and uncover five such myths – and probably save you a lot of time and money.
A few years back Matt Cutts, the head of Google’s Webspam team, generated quite a bit of buzz by proclaiming that guest posting and its value in terms of SEO are dead and gone, and there is no way it will ever return to its former glory.
It is almost three years since then, and what do we see? Guest blogging is just as prominent a feature of online landscape as it used to be, albeit in a somewhat different fashion. But why exactly does it remain a fixture and gains new proponents every day? Let’s try and explain it in plain English.
Video content plays an increasingly important role in online marketing as a larger and larger portion of world population gain access to broadband Internet. It is only natural – video is effectively the easiest medium to consume, and in the years to come we are going to see more and more online advertising campaigns actively using it. In this article, we will cover some videos that use visual imagery to outstanding effect – each in its own way, showing that everybody can attract attention to one’s product, irrespectively of the budget and video editing acumen.
Since its earliest days, SEO was rife with methods and techniques that cared nothing about benefiting clients and building up business credibility. Their proponents claim that they bring fast results unachievable by any other means. In reality, despite possible short-term benefits, they are disastrous for one’s business reputation, never pay off in the long term and are not guaranteed to work – Google is constantly refining its algorithms, which means that these black hat techniques are usually more trouble than they are worth. So, which are the most widespread methods of this type?
During these days the whole world is watching all the events of the Olympic Games in Rio, Brazil. Meanwhile, we in LuckyPosting agency decided to help you to win your own gold medal in such field as content marketing.
As we all know, content marketing is what defines the success of any website, blog or online promotion campaign. If you are serious about your project, you cannot forgo paying full attention to it.
If you think your life is a rollercoaster, meet like made-for-TV-movie story of an immortal street king, Curtis ‘50 Cent’ Jackson who made his way from the crack dealer to one of the most famous musicians of all times. The rapper, entrepreneur, investor, actor, record, film and television producer, he as anyone else knows how to provide for himself by any means.
Everybody with any stake in this business remembers how guest blogging was declared dead back in 2014 and what a storm of confusion it caused. Amusingly enough, two years later the share of guest blogging as a marketing tool didn’t decrease in the slightest. It still can be used effectively, so let’s look at how.
Creating large amounts of awesome content is a primary concern of any website owner. However, what exactly is awesome content? What makes it awesome? What is the essence of awesomeness? Let’s take a look at 5 ingredients of this elusive quality, and how professionals achieve it.
The slogan is one of the most effective ways to influence the target audience. Besides, some companies are obliged their popularity to the slogan that accompanies their brand.
To make it happen, it must be easy, attractive, and conative. By this reason, marketers investigate customers, their tastes, desires, etc. Only real professionals can create it.
Top-3 advertising slogans
- McDonald’s: I’m lovin’ it.
Your company uses all well-known methods to increase its popularity, but it is a common staff to aspire something more: sales, profit, loyal clients, and so on. That’s why you must be interested in using newsjacking in online and offline promotion. Don’t you still know what it is and how this technique in digital marketing can help your reputation? You can find out about content promotion as well.